Partner Web & Growth Proposal

Cafe Leon Mexican Restaurant · Valadez Family Kitchen 4239 N Blackstone Ave · Fresno, CA 93726

Prepared for Juan & Juana Valadez · North Blackstone, Fresno

Sixty Years from León, Guanajuato. Impossible to Miss on Blackstone.

From Great-Great-Grandmother Maria Padilla’s recipes in León, Guanajuato to Juan and Juana Valadez’s kitchen at 4239 N Blackstone Avenue—here is how a modern mobile menu and 1-tap pickup ordering bring four generations of flavor to every Fresno phone.

4239 N Blackstone Ave, Fresno
Open 7:00 AM · Tue–Sun
Machaca · Chile Verde · Cocido
(559) 222-3099

Cafe Leon Mexican Restaurant storefront at 4239 N Blackstone Ave, Fresno

Your Blackstone Front Door · 4239 N Blackstone Ave · (559) 222-3099

cafeleonfresno.com Proposed Homepage

Proposed Cafe Leon Mexican Restaurant homepage with 7 AM breakfast, La Carta menu, and direct pickup ordering

01 · Four Generations of Tradition

From León, Guanajuato to Fresno

Four Generations of Valadez Family Craft, Cooked Fresh Since 7:00 AM.

Every plate at 4239 N Blackstone Avenue traces back over sixty years to Juan’s great-great-grandmother Maria Padilla in León, Guanajuato—passed down through Elena Montenegro and Demetria Valadez to Head Chef Juan and Juana Valadez today.

01

Four-Generation Guanajuato Lineage

Authentic family recipes and daily house-made salsas passed from Maria Padilla, Elena Montenegro, and Demetria Valadez to Juan and Juana’s kitchen.

02

7:00 AM Desayuno & All-Day Omelettes

Morning regulars gather for shredded-beef Machaca with fried potatoes, Huevos Rancheros, Chorizo & Eggs, and Shrimp & Cheese Omelettes.

03

Slow-Simmered Classics & Tuesday Cocido

Delicately spiced pork Chile Verde, beef Chile Colorado, Chiles Rellenos, Camarones a la Diabla, and homemade Tuesday-only Cocido soup.

Juan & Juana Valadez · 4239 N Blackstone Ave

Desayuno · From 7:00 AM Machaca & Huevos Rancheros

Shredded beef machaca with fried potatoes, chorizo & eggs, and shrimp & cheese omelettes.

Especialidades de la Casa Chile Verde & Chile Colorado

Cubed pork in green sauce, beef in red sauce, chiles rellenos & steak picante.

Mariscos & Martes de Caldo Camarones & Tuesday Cocido

Spicy camarones a la diabla, camarones rancheros & traditional Tuesday cocido soup.

Combinaciones & Favoritos Leon’s Special & Giant Plate

Enchiladas, crispy tacos, tamales, tostadas compuestas, chimichangas & bacon fajitas.

02 · The Guest Journey

What hungry Fresno diners see today

Turning Blackstone Mobile Searches Into Seated Tables & Takeout Orders.

We walked through cafeleonfresno.com on a smartphone the way a hungry Fresno guest does. Upgrading your 2013 site removes three hurdles standing between mobile searchers and your kitchen.

01 Modern First Impression

2013 HTTP Site · cafeleonfresno.com

Replace the 2013 Layout & Broken Galleries

Your current site still runs on a 2013 layout where the “Cafe Leon Tradition” photo gallery spins without loading on modern phones and top links point to retired Google+ pages.

What we buildSecure HTTPS flagship showcasing Juan & Juana’s real kitchen

02 Mobile Menu Discovery

7:00 AM Breakfast · Lunch · Dinner

Put Machaca, Chile Verde & Cocido Front and Center

Over 70 menu items—from 7:00 AM Machaca and Shrimp Omelettes to Tuesday Cocido and Leon’s Special—sit in plain text lists without dish photography or meal-time filtering.

What we buildThumb-friendly visual menu organized by Breakfast & La Carta

03 Direct Takeout & Calling

Cafe Leon storefront on 4239 N Blackstone Ave

4239 N Blackstone Ave · (559) 222-3099

Make (559) 222-3099 & Pickup One Tap Away

Today, your phone number (559) 222-3099 is unlinked text at the very bottom of the page, forcing takeout guests to copy and paste before they can call in an order.

What we buildSticky 1-tap call, directions & zero-fee pickup ordering bar

03 · Your New Front Door

Custom-built for North Blackstone

A Warmer Welcome Online, Built Around the Valadez Kitchen.

Designed specifically for Cafe Leon Mexican Restaurant—honoring the Lion of León crest, your 60-year family story, and the dishes Fresno families crave from 7:00 AM to 8:00 PM.

01

Daypart Menu Architecture

Automatically highlights 7:00 AM Machaca, Chorizo & Omelettes in the morning, then transitions to Chile Verde, Fajitas, and Combination Plates for lunch and dinner.

02

Direct Takeout & Family Tray Intake

Lets busy Blackstone commuters and Fresno families place pickup orders or request party trays directly through your site—keeping 100% of every ticket in-house.

03

Always-Visible Blackstone Action Bar

Pins 1-tap calling to (559) 222-3099, turn-by-turn directions to 4239 N Blackstone Ave, and live Tuesday–Sunday hours at the bottom of every mobile screen.

Proposed Cafe Leon Mexican Restaurant homepage redesign

Real Lion of León Crest 7:00 AM Desayuno & La Carta 1-Tap Pickup · (559) 222-3099

04 · Craft in Practice

A recent Brandcore transformation

Thoughtful Digital Systems, Built Around the Real Business.

We never stamp out generic templates. For United Facilities Group (ufgworks.com), Brandcore replaced a dated, text-heavy site with a commanding digital front door—the exact standard we bring to Cafe Leon on North Blackstone.

United Facilities Group website before the Brandcore rebuild — BeforeDated layout, crowded navigation, no clear mobile action path

United Facilities Group website after the Brandcore rebuild — AfterCommanding visual hierarchy, instant mobile routing & clear story

05 · Your Launch Roadmap

3 days · 7 days · 60 days

3-Day Strategy. 7-Day Custom Build. 60-Day Market Growth.

A turnkey rollout built around kitchen hours. Juan and Juana stay focused on serving Fresno guests; Luis Guzman and Brandcore handle every detail from day one.

01 Phase 01

Days 1–3 · 3 days

Dedicated Account Manager & Strategy

A 1-on-1 kickoff with Luis Guzman focused on Cafe Leon’s 7:00 AM breakfast crowd, house specialties, and North Blackstone takeout flow.

1-on-1 kickoff call & menu priorities with Luis Guzman
Daypart structure for Desayuno, La Carta & Tuesday Cocido
Complete website, mobile pickup & Google growth plan

02 Phase 02 · Launch Window

Days 4–10 · 7 days

Custom Website Build & Launch

Our team builds and launches Cafe Leon’s custom site on cafeleonfresno.com with real dish photography, family heritage, and 1-tap ordering.

Mobile visual menu for Machaca, Chile Verde & Combos
1-tap calling to (559) 222-3099 & Blackstone directions
Secure HTTPS launch on cafeleonfresno.com with zero downtime

03 Phase 03

Days 11–70 · 60 days

Full Web Presence & Local Growth

We keep building momentum across Fresno search, Google Maps, and local reviews so more diners discover 4239 N Blackstone Ave.

Google Business Profile tuning, fresh dish photos & hours sync
5-star review invitations that turn regulars into new guests
Ongoing menu updates & direct access to Luis Guzman

06 · Let’s Talk

Direct partner access · Prepared by Luis Guzman · Brandcore

Let’s Make the Valadez Family Tradition Shine on Every Fresno Screen.

We crafted this custom concept specifically for Juan and Juana Valadez at 4239 N Blackstone Avenue. I’ll stay personally involved from kickoff through launch so your family never has to chase a vendor.

Your dedicated account manager

Luis Guzman

Client Partner · Brandcore

“Following my outreach to Cafe Leon, our team put together this custom website concept honoring your four-generation recipe heritage from León, Guanajuato and your kitchen on North Blackstone. I would love to walk Juan and Juana through the live preview in a brief 15-minute call.”

luis@brandcore.io Direct (669) 310-0700 Office (669) 281-0188

1422 Steel Creek Dr · Patterson, CA 95363

15-minute walkthrough

Let’s talk.

Thursday at 1 PM or Friday at 2 PM Pacific, or pick any weekday time between breakfast and dinner rush.

Preferred date (Pacific)

Preferred time (Pacific)

Open an unsent email draft

Contact Luis Guzman: luis@brandcore.io | Direct: (669) 310-0700 | Office: (669) 281-0188

All times are Pacific. Choosing a time prepares an email to Luis; nothing is booked until confirmed.